PRESS STATEMENT: Aliento: Not Afraid Video Campaign
PRESS STATEMENT: Aliento: Not Afraid Video Campaign
Contact: Reyna Montoya, Aliento, 480-430-9025 - reyna@alientoaz.org
Daniela Swain, Matiz Creative, 310-999-5884 - info@mariz-creative.com
PHOENIX, AZ. On December 3, 2019 Aliento in partnership with Matiz Creative launched its first ever national campaign titled Aliento: Not Afraid. This campaign is a series of videos that amplifies and features the stories of undocumented youth, dreamers, and mixed status families from Aliento.
The video campaign seeks to bring attention to the work the organization does to help them reach the goal of $250,000 in donations which would go towards funding the Aliento Home. The Aliento Home will become the home-base that will allow the organization to continue to cultivate and empower leaders and shift the perspective of Arizona from being an epicenter of hate towards immigrants to an epicenter of hope.
PSA LINK ENG: http://bit.ly/notafraid30
PSA LINK SPA: http://bit.ly/sinmiedo30
The first spot is a 30 second PSA it will be followed by a short documentary that features the stories of 4 dreamers and doers from Aliento.
“My hope is that other undocumented students like me get inspired to transform all of the negative feelings that come with being undocumented into hope.”
Juan Carlos, an 18 year old undocumented student at Benedictine University Mesa Campus.
Reyna Montoya, founder of Aliento and DACA recipient states, “We are so thrilled about this campaign to showcase that in Arizona we are an epicenter of hope instead of hate. Dreamers and immigrant families are creative and leaders of our future.”
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Aliento is a community organization that is DACA, undocumented and youth-led. We are directly impacted people and allies who are invested in the well being, emotional healing, and leadership development of those impacted by the inequalities of lacking an immigration status.
Matiz Creative is a female-owned hybrid production company and agency based out of Los Angeles, California that is committed to bridge the gap of underrepresented communities in film and advertising. Matiz Creative is led by social impact visionaries.